ChatGPT is a multi-functional assistant that can amplify your SEO efforts—if used correctly- from brainstorming keywords to generating schema markup. It’s essential to remember that.
ChatGPT is a tool with limitations; the quality of its output depends heavily on the clarity and specificity of your input.
In this blog, I’ll walk you through how I’ve leveraged ChatGPT to enhance SEO for small businesses and provide examples of prompts to help you unlock its potential.
Why Are SEOs Excited About ChatGPT?
SEOs are excited about its versatility: it can brainstorm creative ideas, produce engaging content, and even tackle technical SEO tasks like generating schema markup. With ChatGPT, repetitive tasks like keyword research, meta descriptions, or creating FAQs become more efficient, freeing time for more strategic initiatives.
5 Ways to Use ChatGPT for SEO Tasks
ChatGPT is a game-changer for SEO professionals. Its ability to process and generate human-like text has opened new possibilities for streamlining workflows and enhancing productivity.
1. Keyword Research
We all know keywords are important in SEO and with ChatGPT you can enhance keyword discovery process lot easier.
Brainstorm Seed Keywords
Seed keywords are the foundation of your SEO strategy, representing the core topics of your business. They help you identify search trends and target the right audience for your niche. Use prompts to quickly generate a list of seed keywords tailored to your business type and location.
Prompt for brainstorming seed keywords: Suggest seed keywords for a [niche/business type]. For example, generate keywords for a barber shop in New York.
Output Example:
- Barber shop near me
- Haircut services NYC
- Men’s grooming in New York
Think like a regular user and then write keywords.
Ask for Related Keywords to Your Seed Keywords
Related keywords expand on your seed keywords by providing additional terms users may search for. They improve your content’s reach and ensure coverage of a broader range of search queries. Generate related keywords instantly by providing a seed keyword as input.
Prompt: “Generate related keywords for ‘men’s grooming in New York.’”
Output Example:
- Best barber shops in NYC
- Affordable haircuts Manhattan
- Beard trimming Brooklyn
You can check the SEMRush Magic tool for this as well.
Organize Keywords Based on Search Intent
Grouping keywords based on intent helps tailor your content to user needs. Informational keywords attract users seeking knowledge, navigational keywords guide them to specific pages, and transactional keywords target users ready to convert.
Use this prompt: “Classify these keywords into informational, navigational, and transactional categories: [list of keywords].”
This will save you an ample amount of time and manpower.
Group Keywords Based on Semantic Relevance
Semantic keywords are words and phrases closely related in meaning to a primary keyword.
Semantic grouping ensures your content is cohesive and aligned with search engine algorithms prioritizing contextually related terms. They help search engines understand your content’s context, intent, and relevance by providing a broader understanding of the topic.
Check this simple prompt: “Cluster these keywords into semantically related groups: [list of keywords].”
2. Strategize Your Content
You can use ChatGPT to brainstorm new blog ideas, improve existing blogs, benchmark your content against competitors, and create content guidelines for writers.
Brainstorm Blog Topics
Topical Authority in the concept of SEO refers to a website’s perceived expertise, trustworthiness, and comprehensive knowledge about a specific subject or niche. For this, you have to cover a wide variety of topics. As every SEO tool has limitations, Chatgpt can help you brainstorm those ideas.
Use this Prompt: “Suggest blog topics for a barber shop targeting men’s grooming trends.”
Create Topic Clusters
Topic clusters help you structure content hierarchically, improving navigation and SEO ranking. They consist of a central “pillar” page that covers a broad subject in-depth and several supporting “cluster” pages that dive into specific subtopics related to the central theme.
Using the prompt, you can use ChatGPT to create these clusters: “Develop a topic cluster around ‘men’s grooming.’ Include a pillar topic and subtopics.”
Create Content Guidelines
Once you have done keyword research for your blogs, it is time to give content guidelines to your writers. ChatGPT can make this process easy bu generating relevant outlines.
Prompt: “What are the best practices for writing SEO-friendly blogs about [Your Topic]?
Give it primary and secondary keywords, headers you want to create, competitor urls or any other important points you want to include.
3. Content Optimization
The process of refining content to enhance its performance in search engines and engagement with users. It aids in optimizing content by suggesting improvements, ensuring proper keyword usage, maintaining readability, and generating new ideas for fresh content.
Generate Meta Titles & Meta Descriptions After Analyzing Your Page
Well-crafted meta titles and descriptions improve click-through rates by clearly conveying the value of your page.
Use Prompt: “Based on this webpage content: [paste content], create an SEO-optimized meta title and description.”
Output Example:
- Title: “Top Barber Shop in New York | Affordable Haircuts & Grooming”
- Description: “Visit our barber shop in NYC for expert haircuts, beard trims, and men’s grooming services. Book your appointment today!”
I do not suggest using meta titles as they are; it is always best to do your due diligence and competitor analysis while creating page titles.
Generate Catchy Headings
Engaging headings improve readability and entice users to stay on your page longer, enhancing user experience. They help you show up higher on Google and make your content scannable.
Use this prompt to generate headings: Suggest catchy H1 and H2 headings for a blog on ‘Winter Haircare Tips for Men.’ Make sure you tweak them a bit to add keywords in them.
Generate & Answer FAQs
Adding FAQs to your site improves user satisfaction and can enhance your chances of appearing in rich snippets on search results.
ChatGPT Prompt: “What are the top FAQs for a barber shop website? Provide concise answers, too.”
You can also use Google Search Console to Generate FAQs or feed ChatGPT keywords and ask it to create FAQs around those queries.
Overcome Writer’s Block
Many of my fellow writers use this trick. If they feel stuck, they take ideas from ChatGPT to overcome writer’s block.
Prompt: “I’m stuck writing an intro for a blog about ‘How to Choose the Right Haircut.’ Can you help?”
Spelling and Grammar Check of Content
You don’t need Grammarly; you can use ChatGPT to spell-check content and make it grammatically correct.
Prompt: “Proofread this blog: [paste blog content] and check grammatical and spelling mistakes. Make sure it is according to British English.”
4. Generate Email Scripts for Backlinks
As an SEO, I get tons of emails and send emails to different website owners. So, ChatGPT can help me craft a personalized email for everyone, saving a lot of time and brain power.
Prompt: “Write a professional email to request backlinks from a grooming products website.”
Reply Prompt: “Check this email, reply to this email (include specific information).”
5. Use ChatGPT for Technical SEO
Generate Schema Markup
You can still generate a JASON-LD file even if you do not know coding. I recently generated schema for 60+ locations for a franchise business in 3 hours using ChatGpt without any mistakes.
Prompt: “Create a Local Business schema for a barber shop in Manhattan. Details: [business details].”
Regex Expressions for Console
You don’t need to remember regex syntax or know how they work. Just ask ChatGpt to generate regex according to your requirements. Make sure you specify that you are using them for Google Search Console.
Prompt: “Generate regex to filter URLs containing ‘blog’ and ‘seo’ in Google Search Console.”
Create Robots.txt File for Website
Prompt: “Generate a robots.txt file to block the /private/ directory but allow all other pages.”
Limitations of ChatGPT for SEO
Having these advantages, here are some limitations of ChatGpt for SEO –
- It is a tool; use it with due diligence before using its output.
- The Chatgpt output depends on your prompts, so a mediocre prompt leads to mediocre output.
- Do not copy-paste blog output; update it on the website. Improve EEAT by adding your expertise. Google does not hate AI content
Conclusion
ChatGPT has proven to be a versatile tool for enhancing SEO efforts. Whether you’re brainstorming keywords, writing meta descriptions, or tackling technical SEO tasks, the possibilities are endless. However, it’s vital to understand the tool’s limitations and provide clear, precise prompts to get the best results. By integrating ChatGPT into your SEO workflow, you can save time, increase efficiency, and drive meaningful results for your business.