Local SEO, Google Business Profile & AI SEO Services
Get found on Google Search, Google Maps and AI answers like ChatGPT and Google’s AI Overviews. I’m Pawan Gill, an SEO specialist who helps movers, cleaners, insurance brokers and other businesses across Canada, the US and beyond turn searches into customers.
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SEO Services for Local Businesses
Local SEO
Rank in the top results when people near you search for your service. I build location pages for every city you serve, whether that’s one town or fifty. I also fix your NAP (name, address, phone) across directories and earn local links that build trust.
Google Business Profile SEO
Your Google Business Profile is often the first thing a customer sees. I optimize your categories, services, photos and posts, and set up a review system that keeps fresh reviews coming in. I also keep your profile within Google’s guidelines so it doesn’t get suspended.
AI SEO
More people now ask ChatGPT, Gemini and Google’s AI Overviews which business to hire. I structure your content, schema and brand mentions so AI tools understand your business and recommend it, with clear service pages, FAQ content and consistent information across the web.
Technical & On-Page SEO
A slow or confusing site loses rankings and leads. I fix site speed, indexing, internal links and structured data. I also rewrite page titles, headings and copy so each page targets the right keywords and turns visitors into calls.
Built for Local Service Businesses
I’ve done SEO for businesses where one phone call can mean a big job. I know how these customers search and what makes them call.
Moving and storage · Residential and commercial cleaning · Insurance brokers · Home staging and real estate · HVAC, duct cleaning and home services · Tutoring and education · Junk removal, clinics, financial planners and other local services
Based in Brampton, Ontario. Working with businesses across Canada, the US, the UK and Australia.
Hi, I’m Pawan
I’m an SEO specialist based in Brampton, Ontario. I studied Applied Electrical Motion and Control Management at Conestoga College, and that technical background still shapes how I approach SEO: test, measure, fix.
I started out doing freelance SEO for e-commerce stores, tutoring platforms and local businesses. From 2023 to 2025, I worked in-house as the SEO Specialist at Let’s Get Moving, where I worked on local SEO for a moving company with locations across Canada. Today I’m the SEO & Web Specialist at CPA Ontario, and I work with a small number of business clients on the side.
I also share practical SEO tips on Instagram and TikTok at @seotipsbypawan.
What My Clients Say
2M+ Google Search impressions for Commudle · 2+ years working with the same client
"We have engaged with Pawan for over 2 years now for Commudle's SEO. He is a thorough professional who built a deep understanding of what our product is about and what are the users looking out for in the developer ecosystem. From fixing the basics of the web app's structure to shaping the website's content, media and structured data, Pawan has helped us reach over 2M impressions on Google Search."
Arpan Garg
Founder, Commudle
"I've worked with Pawan for more than a year now at our e-commerce store Wrapcart. He continues to impress me with his skillset and expertise in SEO. He is super knowledgeable with SEO - organically improving search rankings and keep us updated with algorithm updates. I highly recommend him for any website optimization project."
Aditya Gupta
Co-Founder of Wrapcart
"Pawanpreet has worked with us for Search Engine Optimization of our Website - Guru At Home on freelance basis and I must say he is a dedicated and hardworking person. We saw a positive change in our website's outreach through his SEO Strategy. A great person with topmost sincerity."
Tushar Kumar Sajnani
Co-Founder of Guru At Home
"Pawanpreet has helped me in improving ranking and organic traffic of FindYourFit app website and although we have changed the concept of our app in the middle of SEO, he still managed to rank the website on relevant keywords. I definitely recommend him for search engine optimisation of your website."
Shubham Hore
Co-Founder, FindYourFit
How We’ll Grow Your Business
- Audit. I review your website, Google Business Profile, competitors and AI visibility.
- Plan. You get a 90-day plan that targets the keywords and locations that bring in paying customers.
- Fix and build. I fix technical issues, optimize your profile and build the pages you’re missing.
- Grow. I track rankings, calls and leads every month and keep improving what works.
Frequently Asked Questions
Local SEO helps your business show up when people nearby search for your service, like “movers near me” or “house cleaning in [city].” If your customers are in a specific area, you need it. It’s how you get into the Google Map Pack and the local results.
AI SEO (also called GEO, or generative engine optimization) helps your business get mentioned in answers from ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It builds on regular SEO: clear content, structured data, reviews and consistent business details across the web.
Yes. Google Maps rankings depend on your Google Business Profile, your reviews, how close you are to the searcher, and your website’s local signals. I work on all of these together.
Most businesses see Google Business Profile improvements in 1 to 3 months. Strong organic rankings usually take 4 to 12 months, depending on your location, competition and website.
Yes. I’m based in Brampton, Ontario, and I work with businesses across Canada, the US, the UK and Australia. The same SEO approach works wherever your customers are.
Not always. Many sites just need fixes and better pages. If your site is holding you back, I can recommend a developer or help plan a new build.
Get in touch
- +1 647-761-9114
- pawan . bulara (at) gmail . com
- Brampton, ON