Google has rolled out an exciting update to its recently launched 24-hour data view in Search Console: users can now export hourly performance data.
This enhancement, based on user feedback, empowers website owners and SEO professionals with faster and more actionable insights.
What’s New?
The 24-hour data view, first introduced in December, has been upgraded with the highly requested feature of hourly data export. This addition allows users to analyze website performance with greater granularity and efficiency.
Google announced this update on Twitter, stating:
Key Benefits of the 24-Hour Data View
- Real-Time Performance Insights
The 24-hour data view enables near real-time tracking of website metrics, such as clicks, impressions, average click-through rate (CTR), and average position.
- Reduced Data Delay
Data updates in the Search Console now occur with a 50% reduction in delay, ensuring fresher insights compared to the previous 48-hour wait time.
- Detailed Hourly Analysis
The hourly breakdown offers granular insights displayed in an interactive graph. Incomplete data, still under collection, is marked with a dotted line for transparency.
- Customizable Filters
Users can filter performance metrics by query, page, or country and adjust their analysis based on local time zones.
How the Export Feature Enhances Usability
The new export button makes it easy to download hourly data from the past 24 hours. This feature is a game-changer for marketers, enabling them to:
- Perform deeper analysis using tools like Excel or Google Sheets.
- Monitor the early impact of newly published content or page updates.
- Respond swiftly to performance trends and optimize strategies effectively.
Why This Matters for SEO and Marketing Professionals
By making website performance metrics more accessible and timely, Google is helping businesses stay ahead in the competitive digital landscape. This update supports informed decision-making, helping professionals optimize their content strategies in real-time.
To access the 24-hour data view and the new export feature:
- Navigate to the performance reports section in the Search Console.
- Select the “24 hours” tab.
- Use the export button to download hourly data.
A Step Toward Real-Time Optimization
Google’s addition of hourly data export reflects its ongoing commitment to providing real-time tools that enhance website performance tracking and optimization. This update is expected to roll out more widely over the coming months, reinforcing its value as an essential tool for marketers and SEO professionals.